Re:A large network of fake Google Maps comments/reviews and ...
by turtleyacht on Sunday January 22, 2023 @10:57AM
(#34478595)
GBP is a Google Business Profile.
Someone can create a bunch of them, using some evasive techniques to avoid Google identifying them as one person.
When people call asking for service, that's a potential lead. This info could be sold to a contractor.
The other piece is making the GBP compelling enough--through fake reviews, submitted by web browsers running on separate IPs--to have folks contact them.
More ambitiously, the person doing this creates their own business, hiring out service crews to do the work and capturing more of the profit.
Someone can create a bunch of them, using some evasive techniques to avoid Google identifying them as one person.
When people call asking for service, that's a potential lead. This info could be sold to a contractor.
The other piece is making the GBP compelling enough--through fake reviews, submitted by web browsers running on separate IPs--to have folks contact them.
More ambitiously, the person doing this creates their own business, hiring out service crews to do the work and capturing more of the profit.