the fact that this is a thing just makes me sad
It's a crowded competitive market. The content has always been the easiest part.
It happens in sports, too - a new coach is hired, and they get kicked out after a year, because the team didn't show much progress. But often it just time to work on fundamentals, build something new under the hood, maybe introduce changes in training/org structure/hiring, and only once it's done the progress can be visible. But fans/investors/owners always want it NOW.
What are examples of large companies that said "if we want to be on top in 10 years, we have to undergo a transformation, and stop thinking of short-term gains"? Meta is the only example that comes to my mind (though I believe their strategy won't really work, so not the best example).