A frequent comment we get is "there's no consumer market cause it's been tried before"...false. Of course there has not been a consumer adoption because you have to buy huge chunks of earth, enter a contract for 5-6 figures, and the whole process takes months and months. Previous business model before we started was like Uber saying, "contact sales if you want a ride and they'll get you a custom quote for the year with a minimum price of $10,000". Uber would've lasted a couple weeks with that mindset. So why has the EO industry persisted, cause there has been no other options and the Govt has been the largest spender.