Odd. Personally there is something exceedingly off-putting in the aftertaste of Impossible and I occasionally get rancid smelling burps afterwards. Beyond is fine, but still not in my top 5 veggie burgers.

For me personally, Beyond has a weird taste upfront, and Impossible sometimes has the weird burp after. I don't always get it though, so I figure there's an element to who's preparing it.

I personally like Beyond better. I know I'm not alone.

Impossible is still great though

Impossible is also easier to cook with (for me). It can be difficult for either to cook burgers with if you don’t buy pre-formed patties. But Beyond seemed just a little more difficult. And gross. Uncooked Beyond was a little more gooey than Impossible.

Just from that regard, I could see Impossible performing better because it is easier to integrate into existing recipes. Don’t discount the contribution of cooks in this equation.