I am certainly not saying red meat is good, I don't eat red meat. I'm just saying that the whole make a plant burger like a meat burger and bam climate change solved is not going to work. Advertising it as a meat burger won't either, cause it's not. And that just makes meat lovers angry.

It would be better to focus on making veggie burgers better. Not making a terrible copy of cow.

> Slowly over generations is really not the approach we need for tackling climate change though.

I'm certainly not arguing that climate change does not need immediate action, and I am certainly not undermining that it has helped even a little bit. I hope that came across in my statement.