Totally this. Our company had a diversity hiring initiative and I wanted to do some outreach in our area so I reached out about sponsoring an LGBTQ+ event. As a primary sponsor on the bill, my anticipation was that our goodwill gesture would go a good distance in the community and we should leave it at that, but HQ wanted a signup sheet with us trying to get people’s info for recruiting and numbers to publish for the HR team to show their money wasn’t just “thrown to the wind.” I got very cynical about doing events like that after that. It’s not really giving if you expect something in return.

Like, I get it, it’s not just a slush fund, but maybe it sort of should be. Does every dollar spent have to have clear ROI? Where’s the charity?