It's all about appearances. Everyone is now driving Teslas and electric Volvos. It's easy to make "efforts" when it shows your "virtuousity" or at least in your head, makes others admire you. You're never going to see rich people moving into much smaller homes that require 1/10th the electricity, which would actually contribute much more significantly to avoiding climate doom.
Discussion should focus on energy budgets or total energy use, but that may be hard to conceptualize for the average Sven.