I don’t know about anything at the scale of Apple.
But my simplified imagination of any product is: focus on core customer/demo, once you’ve captured a significant portion, expand.
But I also wonder if at apples level, if the customer is “everyone” which I always think of as folly for most business.
Example (which may partially disprove this): I know some people in developing countries, who consider an iPad an essential device. (They have a cheap android phone) and for them, it’s much more valuable than a computer.
(Though, the people I am thinking of are “high” earners in their country, making 20-40k a year. Even if an iPad is almost double the cost.)
Part of the reason this number's so high is that if a phone feature is really important to you, you're liable to get a standalone VoIP line and a headset to go with whatever handset you have rather than using a smartphone.
But I would also hold that phones generally suck, but that’s opinion.
Technically compared to e.g. internet-native voice communication, or you just think that remote voice communication is bad?
> The Apple Watch could be the next big thing that replaces the smartphone
I simply don't think is true.
I can take calls, play music (wirelessly through my airpods), crudely reply to messages (it's only a little awkward, surprisingly usable) and pay for things without my phone.
For web-browsing, I don't need to do that all the time.
I use my camera a sum total of twice a month.
I don't think I'm special.
- 99% of my messaging is through text, the other 1% is video calling - Most of my causal web browsing is on my phone - I've taken thousands of pictures on my phone in the last year.
Most of my friends are like this as well.
most of the use of my phone is mobile web-browsing.
I can honestly live without that sometimes, especially as phones are getting large enough that you might as well have a tablet that you lug around sometimes.
By the early 20-teens, though, all that was just normal and everyone was doing it.
AR glasses have issues with UI, comfort, style, and durability even if you fix the more core issues of weight, battery life, etc.
For a while I thought I'd go all-watch if they ever released a standalone watch, but paying more attention to how I use my phone, there's just no way. I'd just have to buy a separate camera, then I'd have two things to carry, plus it'd be much worse (since it's not like standalone cameras tend to have e.g. built-in text recognition). I think that's likely true for most people.