Likewise with the Democratic Party. They care about pronouns because LGBT activists put boots in the ground to get out the vote and raise money. Even though those positions are driving out key demographics (Hispanic voters, middle class males, etc) they need the cash and labor.
Tit-for-tat.
This solution to the iterated prisoners dilemma is necessary when dealing with a partner who won’t follow agreed rules — ie, when trust is compromised.
So Republican groups are “defecting too” in response to Democrat actions they believe break agreed upon rules — eg, civil rights and open markets.
I think what you hate about this approach is that it makes you the recipient of the bad policy your elected officials normally inflict on others.
But that’s the point:
You won’t stop voting for politicians who engage in that kind of behavior until you also experience it’s negative effects.