Having options of places to go to pay essentially the same price doesn’t feel fine to me. We’ve got four major chains within a 5 minute drive and two very small independents, and the prices at the chains are all within a few percent of each other unless you want to mix and match each week for the various items on sale. This would normally mean that the market had found the equilibrium price that eliminates excess profits but, like our telecom industry, there are record profits. The variety of options is just for show, masking the inherent price fixing by the oligopoly.