I've got the LG G1. AFAIK, all the webOS models are affected.

Which country? Never seen this behaviour, so maybe it is region specific

This is in the US. If you search online, it seems to be a commonly reported issue, with some articles saying LG started ramping up the ads a year or two ago. Maybe older firmwares don't get the ads?

I'm literally on the very latest firmware on my LG CX, connected to the internet, use the apps all the time and I have zero ads on mine, never did anything to block them either - I'm in the UK.

I wonder if that's actually some kind of EU/UK regulation that's absent in the US that's preventing this.

Mine started about a year after I bought the TV with no updates done (and the TV rooted, blocking updates) in AU.

Maybe it depends on the country? I've got a LG C9 and can't recall _ever_ getting any ads in webOS since buying it. In fact, the most annoying thing is the Rakuten button I never use on the "smart" remote.

I've overall been very happy with our LG TV and have been recommending it highly over our old Samsung - which was slowly updated to remove features and eventually took about 45 seconds to boot up.

I have also never seen a single ad on my LG TV in Germany. I'm mostly using the Netflix and Prime Video apps, but still the overall user experience seems way ahead of Samsung TVs.

The C9 was the last LG OLED with a non-full screen app launcher.

Was it? On my CX when I press "home" on the remote it only opens a little bar at the bottom of my screen with all the apps. Or do you mean something else?

Ah my apologies, it must've been the C1 then.