If they cut the ticket price dramatically, people would go to back to the theatre.
Pricing structure for cinema is completely wrong.
Studios need to drop their pants and share revenues with theatres.
The pandemic reset peoples behaviour for streaming to be the default and cinema for special occasions with movies people really want to see on a big screen. It seems like when people do want to go to the movies they want to see stuff on the biggest and best premium screens and they'll pay for that as well because they're going less frequently.
Streaming has both a convenience and a price advantage, damned hard to compete with that.
Not really different than waiting for the DVD, though, is it?
I think price is definitely part of the equation. Going to the theater is a nice way to get out of the house. That argument gets worse and worse as you realize you're paying $20 for popcorn and an extra $10 for a drink. Add in the ticket costs and a family of 4, and it just becomes prohibitively expensive for what you're getting.
So yes, it is different.
People have been complaining about the cost of going to the cinema for years, it's not a new complaint, I don't think it explains why behavior suddenly changed this year. I think Streaming with its massive quantity of content does, you won't have to wait long for a movie you're kind of interested to be available and there's plenty to watch in the meantime.
There is nothing forcing streaming platforms to release movies right away. Now that the pandemic is over, you're going to see streaming platforms claw back where they can. They're already starting - banning multi-logins, forcing more ads, etc.
> People have been complaining about the cost of going to the cinema for years, it's not a new complaint, I don't think it explains why behavior suddenly changed this year. I think Streaming with its massive quantity of content does, you won't have to wait long for a movie you're kind of interested to be available and there's plenty to watch in the meantime.
Behavior changed because of the pandemic. Now that it's over people are going to the cinema for good movies - again, see top gun maverick, or spiderman no way home. But they're not going to go for just anything. It's too expensive to go all the time. So for a B movie, yea, why bother when it's on netflix? But the cost is too high to go see that movie in theaters.
Avatar: The Way of Water at 6:30 has the same pricing.
A package of candy from a local store will be $1.50 - $3. (Each.) There's no way you're getting up to $100. (You could spend more by buying food inside the theater, but you'd have to be stupid to go for that.)
Fair enough - Netflix doesn't charge $10 for snacks & drinks, but I don't get them either.
Similarly, a glass of wine in a restaurant is "overpriced" compared to drinking on your home cough from a liquor store.
What I mean is: make a fair comparison, please. Different experience, different price.
(Though I concur that Poland ticket price sounds much more reasonable)
(includes half an hour of ads before the movie starts, at least that is what it used to be 5-10 years ago, I haven’t been to a cinema in years)
At least it seems to be consistent i.e. you can schedule to get in there 25 minutes late
And it looks like one of the recent big hits "Ruthkanda Forever" got poor ratings probably due to being a bad movie.
The industry may try to backpedal to pirates vs vampires soon.
The blockbuster movie and the multiplex cinema created a self strengthening cycle but it's over. I think we will see entire chains going under and with them, the blockbuster will die too.
It is indeed the time of the home theater. A family of four wants to go to the cinema, that's at least $100 if not $200 outright. Or they can watch Disney+. This is a no brainer.