Re:Can Ads Be GDPR Compliant?
by lotu on Sunday January 08, 2023 @09:26AM
(#34299344)
In the early days of the internet click fraud was rampant, and it has only gotten more and more sophisticated. While you could still do advertising the overall value would probably be much less valuable.
[ Parent
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"Click fraud" is still just a subversion of a dataset that was not available to pre-digital (print, radio, TV, billboard) ads.
You do not need that information in order to run effective online ads. You've just been conditioned to believe it's necessary by DoubleClick, Google, et al.
Ad fraud is still pretty rampant now too - from outright fraud like Roku screen savers that click ads though to softer things like content sites that are written just to farm ads
I think this is the key: advertising not only risks becoming a lot less valuable, it should be a lot less valuable.
Without pinpoint targeting, more irrelevant ads will be shown. That reduces value.
Without lots of invasive tech, you can’t avoid fraud or track conversions. This also reduces value.
This isn’t an unfortunate side effect of GDPR and adblockers.