Re:Show HN: I Made a Logo Marketplace
by beechwood on Saturday January 07, 2023 @01:41PM
(#34291118)
Thank you for the compliment :) I'm glad someone else thinks they are cool.
You have some very good points. I've lost hours on previous projects trying to figure out what my logo should be, I was making it too much of a priority.
Maybe this marketplace can alleviate that for some people.
Re:Show HN: I Made a Logo Marketplace
by jonplackett on Saturday January 07, 2023 @02:12PM
(#34291509)
I really have to disagree. I get AI use cases for things like stock photography replacement. Or generating thousands of customised adverts. Essentially low value things that are somewhat throwaway.
But a logo IS your entire brand and company. Spend some money to get one that is good and you’ll want to stick with.
Disclaimer: I’ve worked in advertising for 15 years.
But second -- does anyone else get the feeling that logos matter much less than they used to? Obviously you still something for marketing, but it feels like more and more it's just the name of the company in a particular typeface and in a particular color, maybe a tiny flourish. Think Casper, Warby Parker, Uber.
And even when there's an "icon" logo to the left of the name... it's so generic/geometric/forgettable. Think Microsoft, Airbnb, Slack, Instacart.
There are still "real" logos out there meant to be establish a stronger visual identity with more personality or recognition, whether Lyft or Twitter or Netflix or Snap.
If there really is a "decline" of strong logos with personality, that doesn't even necessarily strike me as a bad thing. Do companies really need to bother? Thirty years ago, it felt like when you started a company, figuring out the logo was a huge deal, as if it would actually make a difference in your sales. Nowadays it feels like just a checkbox on a todo list, not particularly impactful.
[1] https://www.reddit.com/r/dalle2/comments/wg65n6/colorful_3d_...
[2] https://www.reddit.com/r/dalle2/comments/w8ei7g/3d_low_polyg...