> I can make a car use 50% less fuel an infinite amount of times
No, you can't. Conservation of energy applies.
P.S. I didn't "add" them, either. 90% x 115% => 103.5%
1-((1-0.9)x0.85) = 0.915, 91.5%. 15% better.
At some point it'll be running on nuclear fission, as you won't be able to feed it a single whole atom. ;-)
A propeller provides a certain thrust for a certain input power. If more power comes out than goes in, you can use it to construct a perpetual motion machine.
No mention of whether that higher static thrust is at some reference RPM, or when it's receiving some fixed X horsepower from the prop. shaft, or what.
From a quick search of the article, I see nothing connecting the 15% figure to efficiency.
Static thrust is plausibly measured with the airplane sitting still on the ground - which is helpful at the start of your take-off run, but probably not a metric that's worth any optimization.