I guess I'd say that's true to first order. Sure, if a company does something egregious that I don't like it is within the realm of possibility that I can go found another one, double their revenue, and grind them out of existence before doing things my way. I suppose you could say that's reciprocal since that's kind of what they did to me in this hypothetical example. Fortune rarely favors that, though, and if you ask me companies have vastly more economic firepower than independent contributors but haven't adopted the corresponding responsibility.