News for hackers. Stuff that matters.
Re:Meta prohibited from using personal data for advertisement by jefftk on Wednesday January 04, 2023 @11:38AM (#34247779)
Except they can't. If a service is only profitable with personalized advertising they aren't allowed to say "if you want to use this service you need to allow us to do personalized advertising".

Which means that in the future if there's a service I might want to use which is in this category and if I don't mind having my data used to personalize my advertising, I don't have a choice: the service won't exist.

Re:Meta prohibited from using personal data for advertisement by CogitoCogito on Wednesday January 04, 2023 @12:31PM (#34248620)
Yes one of the purposes of the GDPR is to make it so such a service does not exist.
Re:Meta prohibited from using personal data for advertisement by jefftk on Wednesday January 04, 2023 @02:07PM (#34249932)
If I want that service and someone wants to provide it to me, how is it the role of government to say we can't make that trade?
Re:Meta prohibited from using personal data for advertisement by robin_reala on Wednesday January 04, 2023 @02:26PM (#34250155)
If I want to take crack cocaine, and someone wants to sell it to me, how is it the role of government to say we can't make that trade?

Sure, hyperbole, but the role of government is to regulate when the externalities of a transaction aren't being accounted for within the transaction.

Re:Meta prohibited from using personal data for advertisement by jefftk on Wednesday January 04, 2023 @02:36PM (#34250285)
I'm on board with governments stepping in over externalities, but if A and B make a deal that includes "B will, in addition to observing A's behavior to implement functionality, use these observations to target ads" I don't see how externalities enter into it.
Re:Meta prohibited from using personal data for advertisement by CogitoCogito on Wednesday January 04, 2023 @07:34PM (#34254149)
I think the normal reasoning is that services that don’t use data in this fashion can’t compete with those that do. Hence users who don’t want to be tracked have no other options. Whether that bothers you is a personal question.
Re:Meta prohibited from using personal data for advertisement by Lio on Wednesday January 04, 2023 @01:02PM (#34249054)
That's a bit like saying that motor racing wouldn't be possible without cigarette advertising.

It turns out that banning tobacco advertising did not lead to the end of Formulae 1 and making targeted advertising optional won't lead to end of social media either.

Re:Meta prohibited from using personal data for advertisement by malermeister on Wednesday January 04, 2023 @01:54PM (#34249766)
Case in point: Mastodon, an explicitly not-for-profit social network currently growing pretty dramatically.
Re:Meta prohibited from using personal data for advertisement by cycomanic on Wednesday January 04, 2023 @03:01PM (#34250603)
So essentially you want to take choice away from the majority of consumers because it might make certain business models unprofitable and you want that business model for yourself? If that's not what you want then you need to better explain your point because right now it certainly sounds like that.
Re:Meta prohibited from using personal data for advertisement by jefftk on Wednesday January 04, 2023 @03:21PM (#34250896)
> you want to take choice away from the majority of consumers

Huh? My worry here is that privacy regulation will reduce the choices available to consumers. If it's legal for some services to offer "pay with ads + fraud detection" and others to offer "pay with your money" we can see what sort of services consumers prefer. In most areas online it turns out its the former. Regulation removes the first option.

> you want that business model for yourself

I'm not interested in running this sort of business; while I used to work in ads I'm not planning to go back. My main perspective here is as someone who uses and enjoys many ad-supported sites (including HN) and doesn't want to see them regulated out of existence or behind paywalls.

Re:Meta prohibited from using personal data for advertisement by robin_reala on Wednesday January 04, 2023 @04:23PM (#34251884)
You’re straw-manning ads against personalised ads. There’s nothing stopping sites from targeting ads in ways that don’t require the processing of personal information (as your example, HN, already does).
Re:Meta prohibited from using personal data for advertisement by jefftk on Wednesday January 04, 2023 @04:28PM (#34251968)
As I wrote in my response to pif above [1] it's pretty likely that the GDPR also requires consent for detecting ad fraud, without which advertising isn't practical on most sites.

[1] https://news.ycombinator.com/item?id=34248454