IPS Black with twice the contrast compared to previous IPS models, 35% deeper blacks, probably a lot of the UltraSharp line's conveniences thrown in...yeah I can see people wanting that.

Reliable reviewers say it makes even average Joe stuff like movies and photos look noticeably better. So I want to at least try it.

If you are telling us what kind of display you personally don't need, I guess that's another thing...