It think men like to feel as though they are important. The work that men traditionally do is of less and less importance. Telling them that it's okay to stay home okay video games and watch the kids is probably not the answer most of them are looking for. There isn't actually an example in civilization or pre-civilization of a society in which men are the primary caregivers for children. That becomes an option when participation in the workforce is so humiliating and soul crushing that it is viewed as a net negative.