Yeah, this is a perfect example of why Yelp is not instigating this.

Do you really think Yelp is asking their employees for employee's to use their friend's network to leave reviews or do you think this sales guy is at risk of losing his job for not converting enough and so he on his own asks a friend to help him keep his job?

If Yelp wanted to extort businesses, they wouldn't need employees to ask their friends. They could just adjust the search ranking to down rank businesses that don't want to pay.

This video doesn't pass the smell test.