Profiling happens all the time for entirely legitimate reasons in the real world. Racial profiling is immoral not because it is profiling; it is immoral because it is based on immutable characteristics which have no intrinsic bearing on the purpose of the profile.

To tie this back to the topic at hand, you're complaining that a service has decided your traffic resembles known patterns from bad actors, and is asking you to go through an extra step to access the content.

Are there better options? Maybe, but it's utterly asinine to compare what cloudflare is doing to racial profiling.