> It’s worth more than the value of the product to be the vendor that got me laid.

This is of course the key. Is it actually worth more to them ?

To jest, if for instance you were ready to give up on Amazon and go buy everything from Wallmart at the first sign Amazon isn’t treating you well enough, and expect to be buying high brand goods at lower than market price, your LTV will probably be pretty low to Amazon. And of course, as you don’t like their condoms, you’re also basically dead to the seller.

On the other hand, if you were willing to eat up the price of a box of condoms, see high value in the Amazon experience, will continue to buy Amazon stuff even if there’s occasional hiccups, you’re a ton more valuable to Amazon. But then their real value to you won’t be wether they force the seller to accept the return, but probably wether they can get you a box of a different brand ASAP.