It's already aged poorly - in the first days of ChatGPT, someone already demonstrated it can perfectly mimic a YouTuber shilling a VPN every other sentence.

But in general, to the extent "chat conversation" mimics spoken conversation between individuals, then this is the medium advertisers have the most experience with - quite literally thousands of years of experience.

Why would you talk to their models? Talk to your models, who talk to their models.

When I read it I thought "wow that's such an easy business model!"

This is identical to existing audio and TV ads where the personalities do the plugs. It's next generation interstitial targeted ads

It's an extremely solved problem

Also note that the cultural change around advertising within an AI chat interface could then lead to similar monetisation within human conversations too, ie WhatsApp -> WhatsAd

Alexa spams me with ads all the time - doesn’t seem that hard.

Which is not to say that people are enjoying that. Could that be the reason it lost 10B this year?

https://arstechnica.com/gadgets/2022/11/amazon-alexa-is-a-co...

The problem is it’s ineffectual ads for their own stuff. They should be selling ineffectual ads for other people’s stuff.