The thing is, the motivation for given topic is always fair and just, and so are the goals, so its normal to want to do more and more. But at one point they move so far from general population they are seen as extremists, and whatever good their push is trying to achieve is completely blocked by this extreme approach and negative emotions it sparks.
Get engaged in politics, create groups, figure out who has real deciding power and apply soft pressure there... this is how good changes are done in timely manner. Other way is to wait till SHTF and there is reaction, but damage is already done like in this topic. Otherwise society just heads to division and conflict on many levels, and as for example covid showed us if you push big part of population hard/long enough they will eventually move to some outright non-smart positions that will be then very hard to abandon.
The advantage to ‘save the whales’ over save every endangered species is it’s much easier to gain traction and you can pick the easiest targets.
80% of the bang can be gotten for 20% of the buck.
I'm reasonably sure Coca Cola and co should be the biggest targets in the anti-plastic campaign.
Many of them don't even care about reducing resource consumption, they're goals are much more philosophical.
We'd wind up with wood stoves instead of solar panels. Resources consumption would go down, maybe, but it might just be because a lot of people would die.
Other than than that, obviously I'm all for improving society and all.
Forget shorter showers https://www.youtube.com/watch?v=m2TbrtCGbhQ