The article talks about culture. It if it is OK to have a crash landing - and call it a normal landing because no harm to body, then more accidents are likely.
Imagine people crashed their car every day but “meh just needs a new bumper!”
I mean....have you ever been to Italty? Spain? Parts of france? I've definitely been to places where people bump into things with their cars pretty much every day and the only reaction was "meh, that's what bumpers are for". I mean those are not accidents, sure, but it shows a certain culture of recklessness.
People do crash their cars every day, and they do a lot worse than damage the bumper. 42,000 people died on US roads last year. It's the biggest and deadliest example of "normalization of deviance". American and Canadian transport planners simply refuse to follow international best practices for roadway safety.
I meant if it became normal for every person to have a minor crash every day because of the equivalent of “meh need to buy another $50 downtube!” and they consider it, well “a normal trip”