I picked up on this a few years ago and mentioned it briefly in Digital Vegan. What struck me while researching was that the accusation of "Luddite" is levelled mainly against older (Boomer, Gen-X/Z) people and comes from the same group. Whereas younger people, glorified as "digital natives" by our older group, actually have more critical attitude towards gratuitous connection and consumption.

It made me realise that the mythologies of tech (an inevitable, ubiquitous force of progress and 'convenience' that we must slavishly follow or be "left behind") resides in my generation.