They actually have a dedicated streetwear/hipper line called WIP (https://us.carhartt-wip.com/)

That’s what I was referring to.

I'd suggest the vagueness of "often moonlights" indicated that you weren't aware of the sub-brand being a thing.

"Streetwear" itself has a snobbish connotation as of late.

Streetwear has been associated with luxury/higher fashion/snobbery in the mainstream for at least a decade (though its influence both on and by high fashion goes back to the 90s). The biggest fashion trend of the 2010s that has extended into the 2020s was the rise of the streetwear and sneaker culture from the streets and into the mainstream, often at luxury price points.

I don’t know what the nature of the culture is these days, but in hindsight, it’s always been.