Re:Why McMaster.com is the best ecommerce site, you’ll ever use
by unglaublich on Thursday December 15, 2022 @10:44AM
(#34001258)
> It works just as well for consumers.
That is not what it means to be B2B or B2C.
B2C: optimize profit from consumers.
B2B: optimize profit from businesses.
A B2C store has flashy 'modern' design, sparse text, ads, a blog, logos, customer reviews, pay-later options, a wish list, discount codes, a newsletter sign-up, up-sells during checkout, etc.
Business consumers find that revolting, so it won't work for them.
Consumers on the other hand are easily tempted with 'discounts' and 'up-sells'.
That is not what it means to be B2B or B2C.
B2C: optimize profit from consumers.
B2B: optimize profit from businesses.
A B2C store has flashy 'modern' design, sparse text, ads, a blog, logos, customer reviews, pay-later options, a wish list, discount codes, a newsletter sign-up, up-sells during checkout, etc.
Business consumers find that revolting, so it won't work for them. Consumers on the other hand are easily tempted with 'discounts' and 'up-sells'.