The problem starts when ads are significantly louder than the rest of the content in order to be an "ear catcher"..... Now radio is much better than other forms of media (looking at you cable... and now some streaming services that are on the take from both sides) but its also the fact that ads have become steadily more intrusive over the last decade(+).

My real hope is that there is a movement back to "sponsored content" and more subtle ads... with less ads overall.... i.e "this hour is sponsored by <insert Brand>, check them out on <insert text>". This is probably never going to happen as there is now a constant need to sell and more expensive ads does push out smaller businesses.

Not sure there is really an answer here but I think moderation can help here