It's weird how the app store started out from nothing with even worse terms, and they were enthusiastically accepted by developers and consumers alike. Under these greedy and draconian terms, the app store became broadly embraced by developers, to the point of being called a monopoly. However, with this success Apple's reaction wasn't to abuse its market power by increasing its fees, but instead it reduced fees for long-term subscriptions and for developers with under $1M in revenues.