Think of what upcoming events relate to your product. Try to launch around a date/event that is relevant so you can get press coverage. Does your product help people with holiday stress, air travel, or snow? Don’t hesitate. Is there a narrative related to Valentine’s Day? Hold off for a bit.

You will likely not get press coverage of your launch. But if there’s an upcoming event you can tie into, it’s worth waiting a month or two to make it official. But you can still launch to beta testers in the meantime!