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Re:The hype around esports is fading as investors and sponso... by Apocryphon on Monday December 12, 2022 @12:25PM (#33957405)
Watching the Netflix series (Formula 1: Drive to Survive), the drama between the racers and the corporate teams that sponsor them do add that personal connection, that keeps all sports going. I am amused to learn from it that Red Bull is somehow allowed to sponsor multiple racing teams (Red Bull Racing and AlphaTauri).
Re:The hype around esports is fading as investors and sponso... by anomaly_ on Monday December 12, 2022 @06:25PM (#33961951)
Minor correction, not sponsor, own. Interestingly the tobacco company British American owned a team until 2005 (the team is now the Mercedes team).