Re:As Carvana crashes, used car dealers, not buyers, stand t...
by vel0city on Monday December 12, 2022 @01:08AM
(#33951447)
I recently stayed in a hotel that was an example of how extreme the brand split of various hotels was. It was one building with three different brands operating out of it. One check in counter, one guest lounge, one gym, etc. Three different elevator groups though; one for each brand. Ultimately all the rooms were practically the same, but the trim was a little different between the brands.
But hey, if you feel that attached to a Hampton Inn as opposed to a Home2 or a Hilton Garden Inn I guess it makes sense. It's all the same to me though and seems like just a waste of paperwork and administrative tasks to continue the facade of three brands in the same building.
Or go multi-brand, and introduce cheaper brands for the lower quality properties, to maintain the goodwill for the higher quality brands. Many hotels do this with many different brands under the same organization that segment their customers on price and quality expectations.
I always thought that Uber/AirBnB etc should be more aggressive in creating more brand separation between their cheaper options and their higher quality options.