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Re:Stripe’s real pricing: a primer by lolinder on Friday December 09, 2022 @01:23PM (#33924684)
Stripe's initial success was largely driven by technical people pushing for it because of how easy their API was. Don't underestimate the impact of technical leadership on decisions like this:

> “For us it was quite visceral: these products are not serving the needs of the customers, so let’s build something better,” John Collison argues. “In old-fashioned legacy companies it’s the CFO choosing the payments system. They think all systems are alike, so they just sort the bids from suppliers. But if ... you have a two-person team, both of you writing relatively complex code and solving complex infrastructural problem, you need a simple payments API that – once installed – doesn’t keep changing.”

> ... The company grew swiftly, driven largely by word-of-mouth between developers.

https://www.wired.co.uk/article/stripe-payments-apple-amazon...

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