> but the free content is still going to be there
Debatable.
For tech content this might be true but for general news, investigative journalism, reporters, etc. that probably won't be the case as the activity itself implies fixed costs.
Debatable.
For tech content this might be true but for general news, investigative journalism, reporters, etc. that probably won't be the case as the activity itself implies fixed costs.
The problem is that people are using their ad budget to compete with free content, but the free content is still going to be there it will just appear higher up in the search results if various bad actors aren't paying for a bunch of SEO.