They could have added Jackson Hole, Wyoming to the list and it would seem equally strange. Kind of a small town with billionaires that you don't really know about unless you've either been there or read specifically about it.

In Canada I'm not aware of any rich people small towns (unless you consider Vancouver, West Vancouver, or Toronto, or the Shaunhessy neighbourhood of Vancouver), but there is the Muskoka area of Ontario where Kevin O'Leary's wife recently smashed her boat into and killed someone

There are some very expensive houses near whistler.

true

Lugano is a common target for tax exiles who wants something low profile, so it's full of rich people from all over Europe.

Substitute lake como but Swiss side.

Plus all the multi-millionaires from nearby Northern Italy (one of the most industrialised regions in Europe until quite recently, and still one of the wealthiest) hiding their wealth in there. Them and Mina, the famous singer [1].

[1] https://en.wikipedia.org/wiki/Mina_(Italian_singer)

Lugano is not on lake Como.

Yea that’s why I said substitute as a concept.

Best weather you can find in Switzerland