Basically take everything lost by Meta/Facebook directly attributed to ATT and you'll get a very clear picture on what they can very easily get back with their own ecosystem.

Or we decided we didn't want to be so rigorously surveilled and the market shrank.

We, as the consumers, don't get to decide.

If Apple is indeed going full adtech and data harvesting, there is nowhere for consumer left to go, no competitor.

And regulators aren't stepping in either - multuple companies were caught illegally selling private customer data and there were no consequences.

There are a lot of consequences for Facebook/meta for example. They have and will pay millions for transgressions.

But I would agree it is not sufficiently deterrent for a company this size.

Millions of fines against a billions in profit? This will do nothing to deter them. It’s an insignificant cost of doing business for them.