I saw a t-shirt from a local plant nursery that I absolutely loved. The price was $25 USD, and for me it was an instant purchase because I loved the design and wanted to support the business.

This purchase was the highlight of my day, if not the week, and I wear the shirt proudly often.

When I charge for things, I think about how I can create a similar experience: someone paying a few dollars thinking they're getting a great deal and supporting a business they want to see more from.