The reason is simple: you always have your phone on you, or near you. It's the most easily accessible piece of electronics, and - if you're storage limited - the last one you're likely to leave behind. There is a generic social acceptance of everyone having a phone on them (even if stashed in a pocket).
A FLIR camera as a separate device? I'm unlikely to carry it with me unless I have a specific reason, and people will look at me weird if I walk around with one. A smartphone-attachable FLIR camera? It's still a hassle to carry, there's a good chance I'll leave one behind (comparable to a bluetooth headset). A FLIR camera built into smartphone? On me all the time, everywhere, and always ready to use in random, unpredictable situations.
And yes, it's the same reason why regular smartphone cameras all but killed the compact camera as a product. Having a tool always on you expands possible use cases so much it offsets for suboptimal performance/form factor.
I read the other day that compact camera sales had dropped by 98%. I guess I'm one of the 2% that actually has a need for one now.