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Re:Djot: A light markup language by the creator of Pandoc an... by markstos on Monday December 05, 2022 @04:50PM (#33872391)
Because people know and like Markdown. It’s good enough so they don’t go looking for a replacement.

Markdown is used enough that you are going to need to know the syntax. So a competitor doesn’t just have to better, it has to have enough additional merits to be worth learning in addition to Markdown.

Re:Djot: A light markup language by the creator of Pandoc an... by nerdponx on Monday December 05, 2022 @05:14PM (#33872652)
AsciiDoctor and Org Mode both have substantial additional merits over Markdown, and have dedicated user bases. The problem nowadays is that of implementation availability.