Re:Using ChatGPT as a Co-Founder
by shawabawa3 on Monday December 05, 2022 @09:05AM
(#33865781)
> ChatGPT isn't replacing copywriters
Sounds like it just did
It did the work of a copywriter. You might have done it yourself otherwise, or maybe outsourced it, but it did some of the copywriting work that otherwise would have been done by a human
To me it sounds like ChatGPT worked like Bootstrap: you need to make your website project decent looking but you don't know your way through css (although you know the fundamentals), Bootstrap to the rescue.
Needless to say: Bootstrap didn't make designer nor frontend engineers jobless.
Turns out, about half the copy we are using on the site is coming from ChatGPT. I came up with a few clever lines, but ChatGPT came up with more and faster. It produced some lines my partner and I legitimately laughed out loud at.
My copywriting skills are pretty bad. Even if ChatGPT's are "sort of basic", it's better than me. ChatGPT isn't replacing copywriters, but it's making the work they do much more accessible to people who aren't copywriters.
It felt like ~10 years ago the conversation was that "AI will do the tedious boring work and make more time to do the creative work". What actually seems to be happening is that the creative work is slowly being eaten by AI and giving it to the people who aren't good at that flavor of creative work.
Writing a few clever lines of copy for a indie puzzle company isn't the most creative work of all time, but it is still creative work. And it was done by AI. And it was done better than I could.