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Re:Man Stranded in Alaska Rescued After Using iPhone Emergen... by plastiquebeech on Sunday December 04, 2022 @05:25PM (#33858633)
Top Gear did this, back when they were still on the BBC.

They dropped one presenter and a camera crew out of a helicopter around the top of a hill-climb OHV track in the Canadian wilderness, and had them activate an emergency beacon. The other two had to perform a rescue race in pickup trucks.

Overall, it was an entertaining ad.

Re:Man Stranded in Alaska Rescued After Using iPhone Emergen... by lostlogin on Monday December 05, 2022 @01:43AM (#33862315)
Isn’t Top Gear still on the BBC? Or are you meaning the Top Gear with Clarkson? https://en.m.wikipedia.org/wiki/Top_Gear_(2002_TV_series)