I bet if you ask city people to either kill an animal or grab a shrink-wrapped package containing a vegetarian meat substitute, by far the majority would choose the latter.

I would guess a fair amount of city dwellers have gone fishing.

… For a meal or 2, and then they're just as likely to grab the knife after realizing how nasty those meat substitutes taste compared to the real thing.

But you're also comparing apples to oranges. I would take the shrink-wrapped thing to, just because I have neither the means nor the skill to slaughter (or store) an animal. Offer people to either get a crate of raw soy or kill an animal, then we are at a comparable level.

Ok, if it was not clear, add:

... under comparable circumstances.

I've been there as well. Disgusting all around. I refused to eat it. Would've gone vegetarian 30+ years ago if I could.