Some people have a strong sense of justice and love taking down people they see as cheating their way to success (this is often people who aren’t as successful as they thing they should be but aren’t accurately recognizing why). If you saw this going around social media, it might be easy to assume the creator made a serious amount of money or used it to get a good job. The more popular something was, the latter that group gets and thus the higher the risk of that group reaching a critical mass of disturbed people who escalate (often riling each other up).

Sadly, this also follows existing class, race, and gender status levels. If you’re an attractive white guy from an affluent background you are more likely to skate away from something like this without consequences. The further off you are from that, the more likely you are to encounter some sicko who thinks they’re putting you in your proper place.

Social media makes all of that worse because it provides instant gratification for everyone joining the pile-on and it allows them to feel like part of a large group even if they’re a small percentage of the total population.