These crypto companies are primarily capitalized by VC and selling crypto.
Alternative "assets" like crypto gained more credence when rates were low. Bond returns in such a regime were not attractive, equity markets rallied to elevated levels, and there was little incentive for debt issuers to use free cash to pay down debt that could be rolled out into perpetuity.
The Fed essentially held the cost of money near zero and that had far-reaching effects.
As investors flow into the equity market, stock prices are bid up to the point at which expected returns for stocks also become unattractive. At this point, the logical next move for global, institutional investors is to move to more risky investment options such as private equity and venture capital. This is exactly what we’ve seen."
Other quick links:
http://jibe-net.com/journals/jibe/Vol_8_No_2_December_2020/1...
https://www.taylorfrancis.com/chapters/edit/10.4324/97810031...