Facebook delivers appalling ad clickthroughs: 0.04% clickthrough

Re:Facebook delivers appalling ad clickthroughs: 0.04% click... by Harj on Wednesday July 11, 2007 @11:57PM (#33779)

Advertising in general is hard to do well. Just throwing up standard "click on our site" banner ads won't have good click through rates wherever you put them up. We had good success with our fb flyers by keeping them topical and interesting - it was written about here: http://www.trendcatching.com/2006/12/ycombinator_sta.html

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Re:Facebook delivers appalling ad clickthroughs: 0.04% click... by chmac on Wednesday August 22, 2007 @08:56PM (#45446)

I think the key to making money on facebook is not by delivering ads but by delivering products and services. For example, TripUp provide a service where you can say where you're travelling and invite your friends to join you or look for people to meet in those areas. That's a goldmine for affiliated sales. Travel services (flights, hotels, hostels, car rental, etc). Local knowledge (internet cafes, guidebooks, taxi services). The list goes on and on.

Ads are an invasion of your viewing space. Smart, affiliated services are a win-win.

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