Your own users.

I get it, it’s not a charity. But internally, I’ve had to lock down marketing from using any of the marketing features because we can’t afford them. And this is “re-marketing” effective, marketing to our existing user base.

While it might be a great way for intercom to extract $$ from the big end of town. It’s created an internal disincentive to actually utilise their product.

The whole sign up process was pretty painful too, had to go through sales, couldn’t just sign up and work out what we needed. Had to go on an annual contract.

Primarily chose it due to positive previous experiences, and the product is good. But in hindsight, we should have explored alternatives more thoroughly.