Yes but if it's a shared branch then you may have problems with this.
The safer way is to merge from master into the branch but nobody wants to do that because it's ugly.
The solution for it being ugly is to look at main/master's history with the --first-parent option. This lets you cut through the noise and just see the true history of the main branch. Without --first-parent, you see a bunch of commits in the log that master was never actually pointing at. This is why it's critical that you use --no-ff when merging these 'integration' branches as I call them. It's important that the integration branch is the second parent of master.
But what you are describing still isn't good enough for a lot of people, because even though `--first-parent` hides the noise it's still there and just knowing there's a mess under the rug is enough to be problematic.
I don't think it's really the fault of the tooling, moreso with what is a common interpretation of what is a mess and what isn't. If the github commit history allowed you to show `--first-parent` maybe it would be less of a problem.
Of course tooling can make it harder — there was no such thing as rebasing on CVS.
This comes up a lot - multiple people on this thread have even said that it's a bad idea to have a long running feature branch.
This seems like a case of the tool imposing it's will on workflows, rather than enabling them. Not all features are tiny. I don't see anything wrong with a long lived branch if the feature is in fact large. After all it may be completely redesigned multiple times over before being merged into the main branch. Or it may never make it.
And no I don't think it always works to break down a large feature into smaller ones, because your course may change as you go, and it's much easier not to have to revert incremental features when it does.
But people are so worried about having a perfect history. So they rebase. But if it's a long lived (shared) branch you don't want to do that. So now what? A merge would be ugly, can't do that. So now you've painted yourself in a corner for no good reason.