I've played a fair bit of Fortnite Duos with him (or Squads), and don't get me wrong, I can appreciate the design and so on. It's a fun, clever game. The juicing I'm talking about is the chests, and the skins, and rolling in the latest movie co-marketing. And the way it is all stimulus and barely story.
Re: "Juicing" - I saw the word and immediately assumed you were using the definition from this classic gamedev talk, well worth a watch: https://www.youtube.com/watch?v=Fy0aCDmgnxg
Meanwhile, I can recall dozens of really memorable games I played while growing up. And into adulthood, there have been fantastic games with storylines comparable to all-time classic movies. Imagine missing GTA V, Last of Us, Red Dead, HZD and so on because you only ever played multiplayer CoD for years on end; huge shame, IMO.
And yes, I know that video - we tried to use that thinking with a game we developed. I was thinking of juicing beyond visual gameplay. Chests that act like gambling scratchies, etc.
Be wary of predatory monetization techniques yes, but a bunch of people playing Fortnite because it's a fun, well designed game is not a bad thing.
(I deleted a comment where I worded the same thing much less eloquently. I'll keep the incredulous hostility to the one comment in this thread)