People have been steadily losing trust in the media for years. All it had to take was a few responsible people to do some probing and realize that it's all a scam. The issue is that there's money to be made in promoting crypto, and therein lies the problem.

There's no way anyone can say they didn't see it coming. There's a whole subreddit dedicated to making fun of crypto and a website has existed for years now that archives every grift https://web3isgoinggreat.com/. So, yeah, I think the media is just fundamentally flawed and I'm not sure what the answer is.